RIFIANSYAH, Bonitian; SUPRIADI, Yudi Nur; MANGGABARANI, Alfatih Sikki. The Dark Side Of Artificial Intelligence-Based Personalization: Intrusiveness, Trust, And Consumer Resistance On E-Commerce Platforms. JHSS (Journal of Humanities and Social Studies), [S. l.], v. 10, n. 2, p. 1263–1266, 2026. DOI: 10.33751/jhss.v10i2.259. Disponível em: https://jhss-lppm-unpak.id/index.php/jhss/article/view/259. Acesso em: 21 jul. 2026.