ANTON PRASETYO. Marketing Ambidexterity Research: A Systematic Literature Review and Future Research Agenda. JHSS (Journal of Humanities and Social Studies), [S. l.], v. 10, n. 2, p. 983–992, 2026. DOI: 10.33751/jhss.v10i2.214. Disponível em: https://jhss-lppm-unpak.id/index.php/jhss/article/view/214. Acesso em: 21 jul. 2026.