Azzahra, F.A. and Ikaningtyas, M. 2026. The Influence of Price Perception and Electronic Word of Mouth on Fashion Product Purchase Decisions through Customer Value in Generation Z of Tiktokshop Users in Surabaya. JHSS (Journal of Humanities and Social Studies). 10, 2 (Jul. 2026), 1234–1239. DOI:https://doi.org/10.33751/jhss.v10i2.226.